Let’s talk?DOC is an agency that specializes in intelligence for RETAIL. We create and develop design and advertising solutions to impact and influence people with whom brands wish to communicate. Since 2009, we have acted with focus on the OUTCOME, presenting projects that respond creatively and promptly to the client’s expectations. Our challenge is to create strategies that can provide more conscious shopping decisions, strengthening the connections between retailers, brands and consumers in different means.
Head of creation and business relations
Design graduate at Faculdade da Cidade, Guto concluded, in 2013, his extension course in branding at the European Institute of Design.
Having acted on the creation market since 2002, he has wandered through many advertising agencies in Rio de Janeiro, leading projects for clients like L’Oréal, Abbott, Xerox, Correios, Brasil Telecom, Oi, Sesc, Bradesco Saúde, Unibanco, Terra, among others.
On December 2008, Guto founded DOC Agency, where he works motivated by the dream of taking the company way beyond its core business, focusing on the human factor as the most precious asset on the market.
As creation manager, he collects some of the market’s most important national awards, such as Prêmio ADG Brasil, Prêmio Colunistas (2003/2004) and POPAI (2007/2010/2013/2014/2018). In his spare time, in addition to being an inspired photographer, Guto plays his best role: the father of Bia and Caio.
Head of strategy and new businesses
Design graduate at Faculdade da Cidade, with an MBA in Management at PUC-Rio and a specialization in Marketing in Paris.
Gerhard is a professional with wide experience in business development, marketing, e-commerce, trade MKT and Digital Marketing and commercial, and has worked on the cosmetic industry (B2C and B2B) for over 18 years, 14 of them dedicated to L’Oréal, where he transited through multiple business units in Brazil and France.
Since 2019, he has been an associate at DOC Agency and is responsible for the expansion of our business model, the development of new projects, the gathering of clients and the team management.
Gerhard is the loving father of Lelê, an amatour cyclist, and the proud recipient of some important prizes like POPAI (2002/2003/2004) and Prêmio Abihpec 2018.