about us

Intelligent solutions,

relevant experiences,

remarkable results.

The point of sale is a multisensory and highly competitive environment.
We believe in the potential of ​brand allurement ​on the shelf. In order to captivate the shopper’s eye, thinking of such exposure and the planogram is the first step towards the ​conquest. ​That’s the beginning of a ​dialogue ​with the exhibitors and ​communication​ items that increase value and ​enhance the experience​.

Let’s talk?

DOC is an agency that specializes in intelligence for RETAIL. We create and develop design and advertising solutions to impact and influence people with whom brands wish to communicate. Since 2009, we have acted with focus on the OUTCOME, presenting projects that respond creatively and promptly to the client’s expectations. Our challenge is to create strategies that can provide more conscious shopping decisions, strengthening the connections between retailers, brands and consumers in different means.
Guto Pina

Guto Pina

Head of creation and business relations

Design graduate at Faculdade da Cidade, Guto concluded, in 2013, his extension course in branding at the European Institute of Design.

Having acted on the creation market since 2002, he has wandered through many advertising agencies in Rio de Janeiro, leading projects for clients like L’Oréal, Abbott, Xerox, Correios, Brasil Telecom, Oi, Sesc, Bradesco Saúde, Unibanco, Terra, among others.

On December 2008, Guto founded DOC Agency, where he works motivated by the dream of taking the company way beyond its core business, focusing on the human factor as the most precious asset on the market.

As creation manager, he collects some of the market’s most important national awards, such as Prêmio ADG Brasil, Prêmio Colunistas (2003/2004) and POPAI (2007/2010/2013/2014/2018). In his spare time, in addition to being an inspired photographer, Guto plays his best role: the father of Bia and Caio.

Gerhard Demetz

Gerhard Demetz

Head of strategy and new businesses

Design graduate at Faculdade da Cidade, with an MBA in Management at PUC-Rio and a specialization in Marketing in Paris.

Gerhard is a professional with wide experience in business development, marketing, e-commerce, trade MKT and Digital Marketing and commercial, and has worked on the cosmetic industry (B2C and B2B) for over 18 years, 14 of them dedicated to L’Oréal, where he transited through multiple business units in Brazil and France.

Since 2019, he has been an associate at DOC Agency and is responsible for the expansion of our business model, the development of new projects, the gathering of clients and the team management.

Gerhard is the loving father of Lelê, an amatour cyclist, and the proud recipient of some important prizes like POPAI (2002/2003/2004) and Prêmio Abihpec 2018.

our team

Marcella Nobre

Graphic designer at DOC, who graduated at Faculdade da Cidade, specialized in branding, packaging and stamping. She has worked on many relevant design agencies in Rio and is a self-though advisor on health and nutrition.

Renata Freitas

Graphic designer at DOC, who graduated at PUC-Rio, with a postgraduate degree in marketing and specializations in design thinking and digital marketing. She has worked on on and offline agencies. A professional make-up artist, Renata is the one to call when you need your face or your hair done.

Raphael Carvalho

Product designer at DOC, with a degree from PUC-Rio and wide experience in displays development. Raphael won’t miss a Carnaval celebration in Rio.

Rafael Oliveira

Product designer at DOC, with a degree from PUC-Rio and wide experience in displays development. He’s the go-to consultant for buying or selling Kombis from the small town of Barbacena.

Maria Lima

Graphic designer at DOC, with a degree from PUC-Rio and a specialization in digital media. If you’re looking for suggestions of a TV show to watch over the weekend, you Better Call Mary!

Murillo Moreira

Financial consultant at DOC with a degree in business management at PUC-Rio.

Diego Palhano

IT support, network specialist and certificated by Apple, is a loyal client at the famous Copacabana bar Pavão Azul.

Cida Melo

General services. We never see her get in or out of the office, but her absence is easily noted. Cida is key to the organization at DOC.

We aim to reach wider senses to make the difference.

We wish to generate value to companies on every point of contact.