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Carolinas

Outlook

4 years into participating in fairs and gastronomy events, the brand Carolinas decided to explore new market landscapes. The goal was to develop a packaging strategy that could respond to a more competitive scale and would position the product in the premium category.

Outcome

After the first business deal with the supermarket chain Zona Sul, in Rio de Janeiro, the cookies are already available in about 200 points of sale in Rio and São Paulo.