portfolio

Colorama

Outlook

In order to develop the presentation kit for Colorama’s nail polish collection names Grandes Sucessos (Big Hits), targeted to a select group of 200 brazilian social media influencers, we created a board game for up to 6 players, with the nail polish containers acting as pawns. The game consists of questions about the products themselves as well as general knowledge events that happened the year they were big hits, and the player who gets the most right, wins.

Outcome

Just like the nail polishes, the press kit was a big hit among the influencers. The buzz created by the game ended up boosting spontaneous shares with the tag #grandessucessos.