L’Oréal Brasil


As the Summer comes, excellent opportunities to increase the visibility of the Solar category arise, with experiences that can and should go beyond sales. The aim of the project was to create a distinctive multi-brand space for L’Oréal Brasil’s Active Cosmetics Division.


The concept of the ​Summer Spot ​has grown throughout the years. In 2016, the project was deployed in one single store and, in 2018, it made its way into the ​four main stores of a big drugstore chain ​in Rio de Janeiro, with the attendance of beauty professionals providing live tips to the consumers.